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“My value lies in understanding how a company evolves and the leadership it needs in a context of constant technological change.”

Miriam López Martín

Partner

 

BORN IN BURGOS, MIRIAM SPECIALISES IN EXECUTIVE SEARCH AND ASSESSMENT, SUPPORTING ORGANISATIONS IN DEFINING AND IDENTIFYING ROLES LINKED TO TECHNOLOGY AND BUSINESS TRANSFORMATION PROCESSES.

Miriam López Martín

Miriam joined Baón Partners after founding The Valley Talent, a Spanish firm specialised in executive search for senior positions in the digital and technology sectors.

For over a decade, she has advised CEOs, executive teams and boards on strategic talent decisions, leading the identification, assessment and attraction of senior executives for large IBEX-listed companies, digital-native businesses, technology firms and traditional organisations undergoing transformation.

Her career has enabled her to develop a deep understanding of how companies evolve, the new roles that emerge in these processes, and the capabilities required to lead them—particularly in technological areas such as innovation, data, cybersecurity and artificial intelligence, as well as in disciplines linked to the digital environment such as omnichannel strategy, transformation and digital marketing.

Under her leadership, The Valley Talent became a recognised firm for role definition, executive competency assessment, organisational fit analysis and excellence in execution, positioning itself as a benchmark in talent search within new disciplines linked to evolving business models.

Previously, she built a solid career in executive recruitment at Michael Page, where she managed the Finance division and led the launch of new practice areas such as Human Resources and Education.

Miriam holds a degree in Business Administration from the Autonomous University of Madrid and a PDG from IESE Business School.

She is the mother of three daughters and enjoys padel and skiing in her free time.

PROFESSIONAL EXPERIENCE

2026 - Actualidad
MADRID, ESPAÑA

Baón Partners

Partner

2014 - 2025
MADRID, SPAIN

The Valley Talent

Founder, CEO & Partner

2022 - 2024
MADRID, SPAIN

The Valley Business & Tech School (adquired by UAX Group)

B2B Director

2022 - 2024
MADRID, SPAIN

Universidad Alfonso X El Sabio (CVC)

Member of the Executive Committee

2014 - 2024
MADRID, SPAIN

The Valley

Professor – Executive Programmes

2010 - 2014
MADRID, SPAIN

Universidades Españolas

HR & International Relations Director

2010 - 2014
MADRID, SPAIN

Michael Page

Manager – HR, Finance & Education

2003-2005
MADRID, SPAIN

Audit

ACADEMIC BACKGROUND

2025 - 2026

IESE Business School

PDG

2019

The Valley Business & Tech School

PDE+

2014 - 2015

The Valley Business & Tech School

PADDB+

1999 - 2004

Universidad Autónoma (Madrid)

Bachelor’s Degree in Business Administration

2002 - 2003

Università Cattolica del Sacro Cuore (Milán)

LANGUAGES

Spanish: Native
English: Fluid

PERSONAL

Sports, padel and ski

Contacta

hola@baonpartners.com

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OFICINA MADRID / ESPAÑA

Antonio Maura 16, 3º izda
28014 Madrid

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OFICINA MADRID

Antonio Maura 16, 3º izda
28014 Madrid