“My value lies in understanding how a company evolves and the leadership it needs in a context of constant technological change.”
Miriam López Martín
Partner
BORN IN BURGOS, MIRIAM SPECIALISES IN EXECUTIVE SEARCH AND ASSESSMENT, SUPPORTING ORGANISATIONS IN DEFINING AND IDENTIFYING ROLES LINKED TO TECHNOLOGY AND BUSINESS TRANSFORMATION PROCESSES.

Miriam joined Baón Partners after founding The Valley Talent, a Spanish firm specialised in executive search for senior positions in the digital and technology sectors.
For over a decade, she has advised CEOs, executive teams and boards on strategic talent decisions, leading the identification, assessment and attraction of senior executives for large IBEX-listed companies, digital-native businesses, technology firms and traditional organisations undergoing transformation.
Her career has enabled her to develop a deep understanding of how companies evolve, the new roles that emerge in these processes, and the capabilities required to lead them—particularly in technological areas such as innovation, data, cybersecurity and artificial intelligence, as well as in disciplines linked to the digital environment such as omnichannel strategy, transformation and digital marketing.
Under her leadership, The Valley Talent became a recognised firm for role definition, executive competency assessment, organisational fit analysis and excellence in execution, positioning itself as a benchmark in talent search within new disciplines linked to evolving business models.
Previously, she built a solid career in executive recruitment at Michael Page, where she managed the Finance division and led the launch of new practice areas such as Human Resources and Education.
Miriam holds a degree in Business Administration from the Autonomous University of Madrid and a PDG from IESE Business School.
She is the mother of three daughters and enjoys padel and skiing in her free time.
PROFESSIONAL EXPERIENCE
Baón Partners
Partner
The Valley Talent
Founder, CEO & Partner
The Valley Business & Tech School (adquired by UAX Group)
B2B Director
Universidad Alfonso X El Sabio (CVC)
Member of the Executive Committee
The Valley
Professor – Executive Programmes
Universidades Españolas
HR & International Relations Director
Michael Page
Manager – HR, Finance & Education
Audit
ACADEMIC BACKGROUND
IESE Business School
PDG
The Valley Business & Tech School
PDE+
The Valley Business & Tech School
PADDB+
Universidad Autónoma (Madrid)
Bachelor’s Degree in Business Administration
Università Cattolica del Sacro Cuore (Milán)
LANGUAGES
PERSONAL
Contacta
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OFICINA MADRID / ESPAÑA